Archive

Archive for the ‘Silver Chair News and PR’ Category

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This Christmas feel the rhythm and learn the hot new El Buildo dance with Senor Chris!

Watch the video, learn the moves and WOW absolutely any dancefloor this Christmas…It's easy.

As Senor Chris always says, "you just have to Identify the beat"

Some of the team have devised and produced a 'slightly' different Christmas message this year – so that we can all be the best we can at the boogie this season! We had a great time filming this and will look out on the dancefloor for any top El Buildo movers.

For every click through to our video we will make a donation to The Parkinsons Disease Society. http://www.youtube.com/watch?v=KsVo1m8_ZNk 

Also, see our out-takes and photo album at  http://www.flickr.com/photos/silverchairstudio/

Happy Christmas from everyone at Silver Chair x

Cover 

Sophie, who is currently on a placement with us, has just had her work successfully entered in to the finals of the D&AD Student Awards 2009, in the Graphic Design direct mail category. The brief was to design an innovative piece of direct mail that raises public awareness of homelessness and the work of the homeless charity CRISIS.

Sophie has created a booklet, which was made up of a 'little book of less' and a 'big book of more'. The little book provides negative 'less' words on each page; home less, job less, use less etc, whilst the more book is full of positive words and describes all the things crisis can offer homeless people such as more freedom, more learning, more dignity etc.

Inside less & more 

Excellent strategic response to the brief, backed up by strong design – good luck Ms Buckle!

 

Blog image Elsevier 

We're making it easier for CIMA (Chartered Institute of Management Accountants) students to get hold of Elsevier’s financial publications – students being students, we have to make this as visible and effective as possible there can be such a small window of sobriety for many of them (so I’m told you understand).

Elsevier is part of global publishing Mr Big, Reed Elsevier Group and provides professional information and online workflow solutions for er, well, in short… boffins.

Our strong strategic and creative capabilities to deliver campaigns in the financial and education sectors meant we were a strong contender.

For full press story click here

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Jasmin, Daniel, Foxy, Pigface and Snowball – no, not new team members at SC but stars in the Nata Libera web site www.natalibera.org

This Italian animal rescue charity appointed us to deliver a cost effective, sustainable approach to its .org site as part of plans to grow worldwide donations and promote educational and learning facilities to schools.

The animals rescued have suffered cruelty, been injured, strayed or abandoned or have been held in captivity by people who will have to suffer a nasty afterlife. In this calm and safe environment the animals gradually return to their instinctive behaviour.

Not wishing to put any hard-working web developers out of business, we also had to make sure the site could be easy to up-date by Nata Libera’s staff – whilst letting creative flair run wild too.

Over to you Danny-Donkey…

Old Ship 

Urban Inns is dedicated to modernising a forgotten British Classic – the Inn! They have a stunning Inn (The Old Ship) in Hackney and plan to grow to over 20 sites in the UK. We have been hired to improve the website experience and to implement digital marketing campaigns.

For full press story click here

Claire join us

Claire 

A big welcome to Claire Lloyd. Claire joins us as our Publicity Manager.

 

She will be helping our clients increase their profile across new media and to also raise our own profile in the media.  Claire had previously worked with us on a campaign to promote the Maylands Business Park Gateway, securing widespread national coverage in the TV and press.

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We have recently developed an integrated campaign to highlight the availability of NHS dentists in Hertfordshire.

This is our second campaign for the West Hertfordshire PCT, promoting the availability of NHS dentists. We produced press ads, an exhibition stand and various promotional tools. We think we may have a secret rocker in the creative team!

It snowed!!!

Happy New Year from the Silver Chair team

Sat at your desk fed up and cold , here's something to cheer you up . Take a look at Bumblee making maximum use of the free snow we sent him………..

Bumblebee  

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Here is our first piece of work since winning the business to help launch the Checkmate Mortgages brand in the UK. 

 

We have developed their new brand strategy, a new ident and the tagline ‘Brilliant Mortgages’. Checkmate Mortgages have a unique approach to the provision of mortgages (something that is clearly needed right now!) and 2009 is going to be an exciting year for them.

Claire sculpture   

Part of the brief for the Maylands Business Park is us helping them achieve national awareness of important developments as they happen. Here is Claire alongside the new Phoenix Gateway sculpture, which celebrates the areas reaction and subsequent effort to recover from the Buncefield oil depot blast.

Claire and the team did a great job, with our filming of the sculpture getting national coverage on the BBC news! (8 hours near the M1 on a cold November day was a challenge in itself, but worth it!)