Searching the caverns of YouTube we came across this very cool video of Warhol displaying his colour painting techniques on an Amiga computer. Then again Debbie Harry makes everything look cool. Love the interface of the application!
Archive
Archive for the ‘Innovation’ Category
Sophie found this blog about Puma redesigning the packaging of their shoes, working with The Fuse project, they spent 21 months researching the most sustainable ways to get shoes to their customers and came up with a fabric bag and sheet of cardboard.
The new bag uses 65% less cardboard than a standard shoe box, it takes up less space and weighs less when shipping. It also doubles up as a bag to carry your shoes, cutting out the need for a plastic bag when you buy in store. Puma also claims the new design will save about 8,500 tons of paper, 20 million mega joules of electricity and 1 million litres of fuel!
The promotional video is quite cool and explains about the project. http://www.psfk.com/2010/04/puma-reinvents-the-shoe-box.html
For anyone still needing to see the relevance of using social media to share your messages and grow brand awareness, here is how one of our tweets on our client Portillion has pulled high in the Google search results. Brands have a real opportunity of benefiting from being relevant and frequent in a format more manageable than updating their corporate website and blogs with large amounts of content as often as they can in small chunks on platforms like Twitter.
The digital team did some great work reviewing and testing our new usability model on the new content and pages of our website.
We attended the excellent Like Minds social media conference in Exeter. There were some interesting talks by some of the leading global authors and consultants who are doing some great things within social communications. We heard some impressive strategies and case studies from the USA, Europe and Asia. Social media is helping charities, corporate business, SME’s and mums! We enjoyed the panels and Chris Brogans talk had us laughing hard.
Our ID badges at the event where our Twitter avatar’s and ID’s (Im glad I chose to use my name for my Twitter ID – I met Dark Vadar on the day!)
A very creative South Korean student has won the Brit Insurance Design of the Year award for his folding plug. Although its a great design and its scary to think the plug hadnt been redesigned since 1946 – I would have liked to have seen a designer tackle the issue of using less power on the MacBook. (pic below courtesy of Creative Review) For more coverage and praised entrants >Click here
Imogen Heap, British singer-songwriter attended the Grammy awards in a ‘twitter dress’ she had created, so that her fans could be part of the awards ceremony with her. Her necklace was a digital sign displaying twitter messages from her fans, the tweets were relayed to her jewellery through a wireless router embedded in her dress. Her handbag also doubled up as an iphone featuring photos people were sending to her online. Heap has been dubbed the “queen of social media”, she invited her fans to provide song lyrics and remixes of her songs through social networking sites when she was writing her latest album. A sign of how influential social networking has become, especially if it gets you into vip award ceremonies ;-) …
To many of us this isn't a big shock, the shock is that the research of the 500 brands in the
2009/10 Superbrands list showed that nearly 75% of them don't have any social media presence!
And when you think of the numbers of the UK population using these platforms its even more bewildering. Again its strange especially when PC's now outsell TVs, yet these same brands continue to drop huge budgets into TV!
Maybe its not the brands though that need to heed this headlines but us agencies, we have enough PC and Mobile users out there to communicate effectively with the population on social networks, but still brands don't feel we are giving them a media they feel comfortable investing in. We have work to do…
Source | News | New Media Age: http://bit.ly/73xsCr
We're talking Twittering – so, supporting our belief that social networks hold a valuable mine of resources the Guardian revealed a few days ago the results of a YouGov survey of more than 2000 adults – of whom 200 used Twitter regularly. The results, though more a pure social comment than marketing specific, still showed just how far this media has evolved – especially amongst those with a more liberal way of thinking. In fact libertarian campaigns really flourish. So, got a cause? a crusade? a march? want to ensure the survival of mankind? animal-kind? – in fact almost anything so long as it's kind… get Tweeting. Click here for the full story http://www.guardian.co.uk/technology/2009/nov/18/twitter-users-survey-poll-britain
Fran is our resident Twitterati, tweeting like mad to give an insiders view of her life in Silver Towers plus a few laughs, groans and even possibly her Christmas wish list. Follow her on http://twitter.com/FrancescaRC
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