We love Volkswagen's 'Fun Theory' it's Activism at its best and aims to encourage people to change their everyday behavior for the better. We all could do with a bit of that now and then!

VW Sweden and DDB Stockholm came up with an experiment the to see whether people would opt to take the stairs over the adjacent escalator when exiting a train station. They transformed the staircase into a piano, with each step carrying a different note when stepped on. Watch the video to see just how much of the inner child and feel good was unlocked by this creative car brand.

We launched Meat Free Monday's digital integrated communications recently and our activity on this high profile campaign has grown even further…

Meat Free Monday is a campaign to help the planet, by reducing everyones carbon footprint through eating less meat. Mass meat production is hurting the planet and this campaign asks us to help reduce mass demand by not eating meat on a monday. Everyone at Silver Chair is now meat free on a monday – join it too!

Our work on this campaign has been to create a number of digital media platforms that communicated the campaigns ethos and activities – see the site we developed at Meat Free Monday Website

You can now join in and keep in touch with the Meat Free Monday community on Twitter,  Meat Free Monday Twitter  and there is already are over 5,000 fans on the campaign's Facebook site – Meat Free Monday Facebook

We have found eating no meat on a monday isnt as hard as you think and is healthy. Linda McCartney Foods are publishing yummy recipes each week to help on this link Linda's MFM Recipes

We are undertaking a series of digital social experiments to see how effective digital platforms can be at bringing consumers together, without using any other media. The Good Life… is a movement created to discuss, produce, share and enjoy music. We held this first party recently and using only Facebook, mobile and email we secured the DJ services of dance legends Rocky from X-press 2  (pictured above with our creative director Terry watching the mix!) and Terry Farley from Faith/Boys Own. We hired a venue in Buckinghamshire, marketed the event, secured national media coverage and had over 250 people attend. All this achieved using only digital and not one actual conversation!

We even got voted one of the top 5 parties in London and South East in iDJ Magazine :=)

We will continue to experiment with digital services to see how far they can be taken with effective consumer engagement.

The new look Linda McCartney Foods website is live and is helping to keep Linda's ethical food at the forefront of healthy eating and veggie cuisine.

But there’s more… A Place To Share allows you to build an active relationship outside the products, exchanging recipes, cookery tips and foody knowledge, learn of latest developments and much more – including the ‘Meat Free Monday’ campaign. A delight for those of us who can’t wait to abandon Sunday’s left-overs. The UN says we can also help to cut carbon emissions by eating less meat. 

We’re proud of this project; the great photos and gallery articles really reflect a sense of vitality present in the McCartney family. Visit the site at www.lindamccartneyfoods.co.uk