Archive
Archive for December, 2009
It's a fact…social media and television are becoming more and more intertwined. A monster Tweet storm usually accompanies shows like The X Factor and every weekend keywords related to the show occupy half of Twitter's global trending topics. Even more impressive than that though - about 5% of worldwide tweets mention the finalists' or judges' names.
The word is out that whilst TV has been a little slow in integrating social media there are plans by a range of suppliers (one being Canvas a proposed partnership between the BBC, ITV, BT and Five to build an open internet-connected TV platform, subject to BBC Trust approval) to include social content-sharing features as well as integrating Twitter. Canvas may take too long to be a standard, with the Trust consultation!
But TV is finally waking up to the internet :-)
This Christmas feel the rhythm and learn the hot new El Buildo dance with Senor Chris!
Watch the video, learn the moves and WOW absolutely any dancefloor this Christmas…It's easy.
As Senor Chris always says, "you just have to Identify the beat"
Some of the team have devised and produced a 'slightly' different Christmas message this year – so that we can all be the best we can at the boogie this season! We had a great time filming this and will look out on the dancefloor for any top El Buildo movers.
For every click through to our video we will make a donation to The Parkinsons Disease Society. http://www.youtube.com/watch?v=KsVo1m8_ZNk
Also, see our out-takes and photo album at http://www.flickr.com/photos/silverchairstudio/
Happy Christmas from everyone at Silver Chair x
Just as we are all careful to maintain a responsible carbon footprint – we should also be aware that our digital footprint can make us individually vulnerable…
What you do on the internet builds up your online reputation and it is becoming essential to keep an eye on our internet persona's – now there is an app for it.
Aaron Zinman, a PhD student has now created an internet application that “aggregates” your online identity and visualises it as a beautiful bar-code. “It is meant for the viewer to reflect on our current and future world, where digital histories are as important if not more important than oral histories, and computational methods of condensing our digital traces are opaque and socially ignorant," writes Aaron Zinman.
All you have to do is enter your name or the name of the person you want to check out, and the application will start to build a persona. Scary huh??
So what do you look like? read more click here
It’s been all go at Silver Towers, no expense has been spared in the re-location of our impressive server room. It’s where the hub of the empire is controlled. It’s heat resistant, bomb resistant and Chris assures us “its walls are like a shield of steel” you get the idea… The guys in the studio are just completely overcome with excitement.
To many of us this isn't a big shock, the shock is that the research of the 500 brands in the
2009/10 Superbrands list showed that nearly 75% of them don't have any social media presence!
And when you think of the numbers of the UK population using these platforms its even more bewildering. Again its strange especially when PC's now outsell TVs, yet these same brands continue to drop huge budgets into TV!
Maybe its not the brands though that need to heed this headlines but us agencies, we have enough PC and Mobile users out there to communicate effectively with the population on social networks, but still brands don't feel we are giving them a media they feel comfortable investing in. We have work to do…
Source | News | New Media Age: http://bit.ly/73xsCr

