Sophie had one of these magnum temptations ice cream bars the other day and was shocked by the amount of packaging for a small ice lolly! The four ice creams come in a box, which is wrapped in plastic and the the four ice lollies are individually housed in their own box, sitting on a piece of corrugated card, with a lock style seal! She understands they are trying to brand the product as a naughty temptation that should be locked away, but the packaging is excessive, when we are all trying to cut back on packaging to do less damage to the environment. A case of a brand being out of step with society!

The packaging promotes a website – 'a world of pleasures' (you get the packaging pun now!) They have missed a trick here as they have just provided a poor mans YouTube experience, asking us to load pleasure videos zzzzzzzzzzzzzzz. So now the packaging feels even more of a waste…

We had a really interesting workshop with Nick Tadd from SocialMediaGraffiti showcasing some interesting new technologies and interaction techniques on Twitter…

Sophie managed to get tickets to the BIG BROTHER LITTLE BROTHER show, purely to be in the same room as George Lamb – she assures us she is not a stalker…

Jen and her partner Craig went on a cultural mission to Berlin…

…and on coming back from a nights groovin at techno club Tresor, they were snapped by their lovely hosts for being the last guests to stay before major renovations. Jen assures us Craig isnt holding her up :-) Full story

Over recent months we have been working with Edexcel on an integrated communications program to promote their range of BTEC qualifications nationally to teachers. The campaign utilises press ads, direct mail, events, email and website. Here is a preview of the campaign and the new taster packs.

We have been working with the NHS Hertfordshire Primary Care Trust on a number of communication initiatives to share health care information and the good work they do for the county.

Over recent weeks we created and produced their 2008/2009 report and accounts, producing a new visual treatment for the documents.

A big challenge for the trusts is to keep the whole of the county informed on key health support and on the current initiatives being delivered to the public. It is a real challenge to communicate with such a large audience.

We designed, printed and distributed these new information packs to over 500,000 homes in the Hertfordshire county giving the trust maxmuim exposure and keep the public informed.  Feedback from the public has been very positive already :-)

Francesca's cat Betsy has kindly shared a tip with us on how to cope with this heavy snow – snoooooze :-)