The talent that is Jenny in our accounts team has persuaded her racing driving dad ‘Dougie’ to advertisie our agency on the side of his car. We are loving this and the super style racing version of our logo. Dougie we salute you and good luck in the next ‘Auto Grass’ race!

Sophie found this blog about Puma redesigning the packaging of their shoes, working with The Fuse project, they spent 21 months researching the most sustainable ways to get shoes to their customers and came up with a fabric bag and sheet of cardboard.

The new bag uses 65% less cardboard than a standard shoe box, it takes up less space and weighs less when shipping. It also doubles up as a bag to carry your shoes, cutting out the need for a plastic bag when you buy in store. Puma also claims the new design will save about 8,500 tons of paper, 20 million mega joules of electricity and 1 million litres of fuel!

The promotional video is quite cool and explains about the project. http://www.psfk.com/2010/04/puma-reinvents-the-shoe-box.html

As part of our commitment to help the planet and be a greener business, we now recycle all our waste. It was surprising when we first investigated this that we found there is no service provided by our local authority!

We have hired Pearce Recycling to collect and recycle our waste www.pearce-recycling.co.uk and we use these cool, environmentally friendly bins to store our waste.

Well on our way to achieving our 10:10 pledge to reduce our company emissions by 10% in 2010.