Our very own Sophie rocks the Alice in Wonderland look in the What Katie Wore project, only one of THE best fashion blogs.  “She looks a bit mischievous and we like that” tell us something we don’t know!

NHS Hertfordshire asked us to create A2 and A3 posters for their GP surgery’s and A&E’s. The aim of the posters was to stop people going to A&E for minor injuries and to utilise the full range of services the NHS offer. Our solution was to use large, striking typography mixed with strong photography to create maximum impact. Each poster targets a different injury, e.g. Bites? Cuts? Grazes? positioned in a star, with the message “you don’t need to be here!” Alongside we used large, colour photos of objects that could be a cause of such an injury, such as a dog, football boots etc. The posters then have different tips on each illness/injury, telling you where you should go and what you can do to help yourself rather than wasting your own time or NHS resources at A&E.

The challenge of this brief was to subtly make people think about how they use the NHS and reassure them that minor injuries, in most cases, can be treated much more quickly and efficiently away from A&E, which is there to treat much more serious illnesses. At the same time the posters needed to be engaging and bold enough to stand out amongst lots of other information on GP surgery walls and in A&E waiting rooms. We think this has been achieved with our choice of striking photography and a strong message.

This month is all about the disco house sound from Germany’s Tensnake. His latest track “Coma Cat” is causing a real stir on all good dance floors.