D&AD’s New Blood promotional posters have taken an interesting turn this year, after some harsh criticism for appearing too pompous in it’s 2009 campaign. This time round the posters feature members of the creative community again, but this time captured at the point of ending it all: the talent of new blood proving too much for them to cope with. But yet again the posters have caused great debate amongst graduates and members of the creative community alike, some finding the posters extremely offensive, while others asking why they focus on prominent creatives rather then showcasing graduates work. However this would be hard to do as it would be impossible to show the breadth of talent on one poster. By showing the quality of its membership instead, D&AD hope to inspire young graduates, but at the same time they run the risk of looking too elitist and self-indulgent. The posters aren’t all doom and gloom however, the photography is dark and sordid, but at the same time humorous,  highlighted by the funny captions stating ‘no one was harmed in the making of this poster.’ One thing is for sure the posters aren’t boring, they have caused outrage and received admiration and will be very memorable…until next year anyway.